One of the advantages that contractors have over retailers is that they can go out and seek work rather than waiting for it to come to them. Don’t get me wrong, Ron and I are strong advocates of the right kind of marketing for lead generation and proper branding.

Many of you know I am not a huge advocate of the “yellow pages” because the leads that normally come from them are price shoppers. In our consulting practices our most successful clients know how to make marketing and sales compliment each other. I have included an email from one of these bright contractor’s, Brian Gann of Gann Aspahlt in Kansas City who is taking marketing his service line to a new level. www.gannasphalt.com

 Take heed to what he learned:

WOW! As you know, I have committed myself to new marketing, including better utilizing our membership with the Chamber of Commerce. We attended yesterdays Business Fair and I can’t express how successful the day was for us. We are already doing site evaluations and estimates for several companies we met yesterday, and have many more leads to follow up on! I also met a person from a local newspaper who was interested in our Missouri Stream Team efforts, and will be helping us with a press release as well as a possible write up. It was a day very well spent! You may want to remind your readers not to wait like I did, before taking advantage of some of the benefits that come with belonging to Their local Chambers.  I can only imagine the opportunities that I have missed by not participating sooner!

So take this as a reminder… Don’t sit back and wait for the phone to ring… Go out there and make things happen!

Reach Thousands of Prospects Instantly – For Pennies (2 to be exact!)

If telemarketing makes sense for your target market, check out the new telephone broadcast message system that’s DIRT CHEAP and incredibly simple to use.

Check it out here: cbcron.ibuzzpro.com

My buddy Kelly Olcott of The Databridge (www.TheDataBridge.com) dug into the price, features, and interface and came away flabbergasted. He was banging my phone line pleading with me to sign up and start broadcasting messages (side note: my business generates leads for his business).

Here’s why Kelly was so excited.

He had been researching broadcast phone services for years and realized the only companies that could afford the services owned the phone lines (AT&T for example).  Kelly knew that broadcast telemarketing would be hugely successful if the price would drop enough. Well, it has. iBuzzPro brought the cost down so far, it’s almost irrelevant.

Check it out here: cbcron.ibuzzpro.com

With iBuzzPro, you can simultaneously call 10,000 prospects with your 30 second message for, are you ready, $200!

How much would it cost you to touch 10,000 prospects with direct mail? Answer $5,000.

How long would it take a live caller to reach 10,000 prospects? Maybe 200 hours? At $10 an hour, that would cost $2,000.

Check it out here: cbcron.ibuzzpro.com

If you think it broadcast phone messaging might work well for your business but aren’t sure, run your questions by me. Tell me about your business and it’s target customers and I’ll tell whether I believe this lead service makes sense.

Good luck with your business.

Ron Roberts,

The Contractor’s Business Coach

P.S. If your business is struggling to get GOOD leads, check out the DIY lead generation systems available through my Products page.