Recently I have experienced more frustration with companies that I do business with.

Both Ron and I had recent flights on Northwest Airlines. We both had separate and deplorable customer service experiences. Ron can tell you about his if you ask him to, I think it is even worse than mine.

Let me share with you what happened on a recent trip back from visiting a client in Minneapolis. I needed to leave a little earlier than expected to tend to some work at our Chicago office. So I called Northwest’s call center and the agent told me that if she did the flight change it would add fifty dollars to the cost of my ticket. She advised that if I went to the airport and flew standby (she assured me their were plenty of open seats) their wouldn’t be any additional charge.

Guess what happened! When I got to the airport the agent told me I still had to pay the $50 per seat. Oh, I forgot to tell you I was traveling with my significant other and soon to be wife Sandy. Now for those of you who know me I wasn’t going to the electric charge chair without a fight. So I went to talk to a supervisor who hit a bunch of buttons on a computer with no better results except a rude explanation that the phone agent stated an incorrect policy.

Simultaneously I was on the phone trying to get a hold of the agent who gave out the bad information. Again to no avail. So I paid the extra one hundred dollars for the ticket changes and the extra thirty dollars for the two bags that needed to be checked.

The ticket agent assigned Sandy and I different seats at opposite ends of the airplane and when I nicely requested for the gate agent that we be able to sit together they put us in those two seats in the last row of the plane that don’t recline. I guess they think they were punishing me for complaining. Since I travel over 200 days a year I wonder how much business they will loose from me alone in the next several years, not to mention Ron and everyone else I tell. Remember bad news travels fast!

It is no secret that Southwest Airlines will soon be serving the Minneapolis market. Much better prices and friendlier service. No charge for extra bags or switching flights. Guess who will get my business? Not honoring a promise would force me to drive an extra fifty miles in the future to another airport just not to have to fly Northwest again! In matter of fact I hope they rename the whole terminal. They only have to eliminate the name North and add the word South instead.

In these tough economic times it is important to keep or raise your level of customer service. Strengthen your customer relationships so clients fly your contracting company. Bend over backwards to keep your word, honesty and trust are huge deciding factors today. Continually ask clients what you can do to serve them better and implement reasonable suggestions. Communicate this to everyone in your organization from field to office personnel. This will separate you from the rest of the pack

And by the way if you haven’t guessed it please don’t fly Northwest Airlines, If you must, the first person that asks can have my never fly that airline miles.