Mar 24 2009
One of the advantages that contractors have over retailers is that they can go out and seek work rather than waiting for it to come to them. Don’t get me wrong, Ron and I are strong advocates of the right kind of marketing for lead generation and proper branding.
Many of you know I am not a huge advocate of the “yellow pages” because the leads that normally come from them are price shoppers. In our consulting practices our most successful clients know how to make marketing and sales compliment each other. I have included an email from one of these bright contractor’s, Brian Gann of Gann Aspahlt in Kansas City who is taking marketing his service line to a new level. www.gannasphalt.com
Take heed to what he learned:
WOW! As you know, I have committed myself to new marketing, including better utilizing our membership with the Chamber of Commerce. We attended yesterdays Business Fair and I can’t express how successful the day was for us. We are already doing site evaluations and estimates for several companies we met yesterday, and have many more leads to follow up on! I also met a person from a local newspaper who was interested in our Missouri Stream Team efforts, and will be helping us with a press release as well as a possible write up. It was a day very well spent! You may want to remind your readers not to wait like I did, before taking advantage of some of the benefits that come with belonging to Their local Chambers. I can only imagine the opportunities that I have missed by not participating sooner!
So take this as a reminder… Don’t sit back and wait for the phone to ring… Go out there and make things happen!