We are often asked about where and when where we are  speaking.  Guy does most of the speaking these days as Ron is tied up with clients and our filthyrichcontractor.com website. We have listed our upcoming schedule below.

If you would like to check regularly for updates we maintan a separate speaking engagement website. We are also available for keynote speeches and speialized topics for you organization or company.

http://contractorcoach.wetpaint.com

While working with a coaching client this morning, I was compelled to remind him  “You are NOT what you build.”

Loud silence followed.

We both realized that my emotional reaction had just uncovered THE mental roadblock that was preventing him from realizing the service he performed.

It was preventing him from breaking the sales spiral that he so often found himself in. It was a self-image that had to be shattered and re-built.

Do you suffer from the same identity problem? Do you define yourself by the work you perform?

It’s okay to tell people that you are, say, a roofer. It’s not okay to think of yourself as a roofer.

When you think of yourself as a roofer, your conversation with prospects will always boil down to price and quality. Since quality is controlled by the design team. You’re left with a buying decision based on price.

As long as you think of yourself as being what you build, you will never compete on any other factor.

You are NOT what you build.

You are a business person who provides a valuable service. Never forget that.