~~ Contractor Best Practices Newsletter ~~

by Ron Roberts
The Contractor's Business Coach



Volume 2 - issue 3

January 17, 2007


Tip of the Week:

Set no more than three goals each day. Then make sure you achieve all three.

Today's Article:

Using Greeting You Cards to Build Customer Loyalty

Looking for a time-tested marketing approach that is almost guaranteed to create loyal customers and a flood of new leads?

Send out hand written greeting cards that express your appreciation for your clients’ time and trust, that you are thinking about them, and that you care about them.

Do you believe thank you notes and birthday cards are a waste of time? Think again.

Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive, and an expert at landing high value sales, claims that the greatest gesture of appreciation is the hand-written note.

Bob Burg, author of Endless Referrals states "Thank you notes are one of the most powerful tools in building a huge network, both professionally and socially. People with the most impressive networks are typically avid note writers."

Tom Hopkins, a top sales trainer, states that "building relationships is what selling is all about". Tom originally built his practice by sending 10 thank you notes every day.

According to David Frey, editor of the Marketing Best Practices Newsletter, nearly all of the top referral marketers use greeting cards to stimulate the client referrals that make up 100% of their lead generation.

Hand written greeting cards play up to one of the strongest needs people have - feeling appreciated. The time-tested way to convey appreciation is to send out personalized greeting cards.

A couple of tips:
* Your message must be sincere.
* Your card must be timely.
* Send them after sales calls and private meetings.
* Send them on birthdays.
* Send them on anniversaries.
* Send them on their spouse’s birthdays.

Greeting cards that express true appreciation will make your customers fall in love with you and rave about your services. And with the proper prompting, they will convince your clients, associates, and friends to brag about your services to their
associates and friends.

Would you like to get all the referrals you can handle? Start becoming an avid sender of greeting cards.

Until next week, good luck with your business.

Ron Roberts,
The Contractor's Business Coach

P.S. Share this with your contractor friends. They will thank you for it.


Independent Lease Review, Inc.
Experts in equipment lease negotiation and contracts.
Synthesis, Inc.
Construction accounting, lead generation, and customer relationship management software consultants and trainers.



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magazines. Bookmark their site and check it monthly
to find helpful articles.

This website contains an abundance of great articles
and helpful tools to help owners improve their business

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